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How to use ROI Calculator

Enter your total campaign cost and the revenue it generated, and the tool calculates your ROI percentage instantly.

Frequently asked questions

How is marketing ROI calculated?

ROI = ((Revenue - Cost) / Cost) × 100. It shows the percentage return on your marketing investment.

What is a good marketing ROI?

A 5:1 ratio (500% ROI) is considered strong. 10:1 is exceptional. Below 2:1 is generally not profitable.

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