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How to use Markup & Margin Calculator

Enter your cost and either your selling price or your target margin, and the tool calculates the matching markup percentage, margin percentage, and price.

Frequently asked questions

What is the difference between markup and margin?

Markup is profit as a percentage of cost: (Price − Cost) / Cost. Margin is profit as a percentage of price: (Price − Cost) / Price.

How do I set a price for a target margin?

Price = Cost / (1 − Margin%). This tool shows the required price for any target margin you enter.

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