Slogan generator — short taglines from your brand name and keywords

How to use the slogan generator

1. Type your Brand name, for example “Kettle & Co”.
2. Add Keywords (comma-separated): what you sell or how it should feel, such as “tea, calm, craft”.
3. Type your Promise or benefit in a few words, such as “better breaks”.
4. Add your Audience if you want lines like “Built for busy people”.
5. Set How many, change Variation for a new mix, then shortlist the lines you like.

What it does and when to use it

A slogan sits under a logo, on packaging, at the end of an ad or in a social media profile. Good ones are short and easy to remember, and finding one usually means writing many bad ones first. This tool does the first round for you: it produces familiar tagline shapes using your vocabulary, so you can see which direction feels right.

If you are still choosing the brand name itself, start with the business name generator. For longer statements of purpose, use the mission and vision statement generator. To turn your slogan into a page headline, the headline generator gives fuller formulas.

How it works

Your keywords are lower-cased and shuffled with a seeded random number generator. The tool then works through its 18 patterns in a shuffled order and fills each one. Keyword slots are filled by picking from your shuffled keywords; the benefit is written in sentence case; the brand name is kept as typed apart from title-casing. Some examples of patterns:

• {Brand}. {Benefit}, simplified.
• {Benefit}. That's {Brand}.
• Think {keyword}. Think {Brand}.
• {Keyword} you can count on.
• Less hassle. More {keyword}.

Patterns that need a missing word are skipped, duplicate lines are removed, and a line like “where tea meets tea” is thrown out. The same inputs and Variation give the same list every time. No AI or server is involved.

Worked examples

Default tea brand. Brand “Kettle & Co”, keywords “tea, calm, craft”, benefit “better breaks”, audience “busy people”. Lines include Better breaks. That's Kettle & Co., Kettle & Co: where tea meets craft. and Less hassle. More tea.

One keyword. Keywords “tea” only. The “where … meets …” line disappears, and the list includes Simply tea., Tea you can count on. and Kettle & Co. Built for busy people.

Limits and tips

• Some fills will be clumsy, such as “Do more craft with Kettle & Co.” Skip them or rework the verb.
• Say your shortlist out loud. A slogan that is hard to say is hard to remember.
• Avoid promises you cannot keep; “you can count on” invites people to check.