Sales copy generator — AIDA, PAS, BAB, FAB and 4 Ps drafts from your facts

How to use the sales copy generator

1. Choose a Framework: AIDA, PAS, BAB, FAB or 4 Ps.
2. Enter the Product, the Audience and the Problem they have.
3. Write the Main benefit and list Features one per line.
4. Add Proof you can substantiate and an Offer if you have them, then the Call to action.
5. Copy or download the Markdown draft (sales-copy.md) and edit it in your own voice.

What it does and when to use it

Frameworks set the order of a sales page or launch email: what to say first, what to prove, and when to ask. This tool applies five of them to your facts, so you can compare structures before writing the final version.

Each framework produces a different shape:

• AIDA — a benefit headline “… — without …”, a line for your audience, the feature list, proof if any, and the offer with the call to action in bold.
• PAS — the problem as a question, an agitate line, “Product fixes that.”, features and the close.
• BAB — Before, After (“imagine being able to …”) and The bridge (your product).
• FAB — one bold line per feature ending “— so you can (benefit).”
• 4 Ps — Picture this, The promise, The proof and Next step.

For short formats use the ad copy generator; to lay the copy out as a page with a hero, features and FAQ, use the landing page copy generator. The pain points on a buyer persona card make a good “Problem” field.

How it works

The tool fills fixed templates with your text. It capitalises the first letter where a sentence starts, lower-cases the first letter of the problem when it falls mid-sentence, and turns features into a dash list. Empty optional fields (proof, offer) are skipped, except in 4 Ps where missing proof becomes a placeholder. It runs in your browser.

Worked examples

PAS with the sample. Product Ledgerly, problem “spend Sunday evenings matching receipts to bank statements”, benefit “close the month in under an hour”. The draft opens with that problem as a bold question and then reads **Ledgerly fixes that.** Close the month in under an hour., then the three features and “Try it free for 30 days. Start your free trial.”

BAB for a yoga studio. Problem “Lie awake replaying the workday”, benefit “fall asleep within minutes of going to bed”, two features, no proof or offer. Output: “Before: Lie awake replaying the workday.”, then **After:** imagine being able to fall asleep within minutes of going to bed., “The bridge: Hillside Yoga.”, the features and “Book your first class.”

4 Ps with no proof. The sample with the 4 Ps framework shows **The proof:** [add a result, review or figure you can verify].

Limits and tips

• Write the benefit as a verb phrase (“close the month in under an hour”) — most templates put it after “to” or “so you can”.
• Only state proof you can back up; advertising rules in many countries require it.