Press release generator — dateline, quote and boilerplate in the standard newsroom format

How to use the press release generator

1. Choose Release: “For immediate release” or “Embargoed until a date” (then set the Embargo date).
2. Write the Headline and an optional Subheadline.
3. Enter the Dateline city (for example “PORTLAND, Ore.”) and the Date.
4. Write the Opening paragraph, then Further details with a blank line between paragraphs.
5. Add a Quote and Quote attributed to (name, then a comma and their role), the About the organisation boilerplate and the Media contact.
6. Print it, or copy the Plain text into an email.

What it does and when to use it

Editors receive many releases and skim them in a known order: release line, headline, dateline and lead, then quote, details, boilerplate and contact. Following that order makes your news easier to use. This tool puts your text in that order and handles the fiddly parts — the release line in capitals, the date written out in full, the em dashes around the dateline and the closing ###.

Use it for openings, launches, new hires, awards, partnerships or events. US Letter paper is the default; switch to A4 if you print elsewhere.

Plan the launch with a marketing plan and give the same headline to your landing page copy, so reporters who visit your site find what the release promised. A new branch’s hours can go straight from the opening hours generator into the details paragraph.

How it works

• The release line is “FOR IMMEDIATE RELEASE” or “EMBARGOED UNTIL” plus the full date.
• The dateline is “CITY — day Month year —” and is joined to the start of your opening paragraph.
• The quote, if any, appears after the opening paragraph as “quote,” said name, with a closing full stop turned into a comma (a ? or ! is kept).
• The plain-text “About …” heading takes the organisation from the part of the attribution after the comma, dropping words like “owner of”; without a comma it reads “About the organisation”. The printable page uses “About”.
• The page ends with the media contact and a centred ###.

Worked examples

A bookshop opening. The sample produces:

PORTLAND, Ore. — 12 October 2026 — Fern & Fable Books, an independent bookshop in downtown Portland, will open its second store on Alberta Street on Saturday, November 7.

It continues with the quote from Jordan Lee, two detail paragraphs, “About Fern & Fable Books”, the media contact and ###.

Under embargo. Switching Release to embargoed with the date 2 November 2026 changes the first line to EMBARGOED UNTIL 2 November 2026; everything else stays the same.

Limits and tips

• The quote ends “… for them,” said Jordan Lee”, the news-style comma before the closing mark; the rest of the quote is printed as typed.
• Every claim in a release should be checkable. Do not add figures you cannot support.
• Keep it to one page where you can.